hello.
Welcome 👐🏾
My name is Tyesha Friday. I am a curious communications professional who is always learning.
Today I am experimenting at Tidal and Block, Inc.
This website gives you a glimpse into my work and who I am.
work.
Things I am doing and have done.
Communications at Tidal and Social Content at Block, Inc - New York, US (2022 - Present)
Introduced product communications to Tidal and now leading external communications. Also running and building a new approach to content for Block’s corporate social media accounts.
Lesson: embrace change.
Corporate Communications at Block, Inc - London, UK (2020 - 2022)
Managed corporate external communications for the UK and Ireland, focusing on workplace expansion, advocacy partnerships, and executive visibility.
Accolades: PR Week Brand Film Awards - Winner of Corporate Film; B2B Marketing Awards - Gold for Best SME campaign & Silver for Best Brand Initiative; PR Moment Awards - Campaign of the Year (Financial Services)
Lesson: timing is everything.
Communications at Square - London, UK (2018 - 2020)
Oversaw product, executive, and customer communications for Square UK, serving as interim UK Comms Lead for 12 months.
Lesson: lead with the story.
Account Management at Edelman and Porter Novelli - London, UK (2017 - 2018)
Ran healthcare PR accounts for domestic and global pharmaceutical and medical devices clients.
Lesson: manage expectations.
Commercial Graduate Leadership Programme at Janssen - High Wycombe, UK (2014 - 2016)
Completed a rotational program across communications, product management, and field sales.
Lesson: ask why.
creative.
Real stories can be found and shared when you listen.
Hip-Hop has created the world's most popular entrepreneurs.
The Falkland Islands entrepreneurs are economically self-sufficient.
Refugees are more likely to start a business than native populations.
play.
Making and sharing things with the world is fun.
poetry:
podcast:
style.
How I approach work.
I am a self-starter who makes things.
start.
ship.
There are at least four ways. I follow PACE (primary, alternative, contingency, emergency).
I focus on observing, building shared understanding & trust - then the pitch.
sell.
exposure.
Companies I’ve worked for or served in-agency.
