hello.
welcome. my name is Tyesha Friday. i am a curious communications professional who is always learning.
today i am experimenting and leading external communications at TIDAL, the music platform owned by Block, inc (the folks behind Square and Cash app).
i created this website to give you a glimpse into my work and who i am.
product.
new products can open new opportunities.
articulated TIDAL’s vision to find new ways for artists to support their work.
building product communications at TIDAL.
showcased Square’s support for UK sellers.
direct to customers with executives.
creative.
real stories can be found and shared when you listen.
hip-hop has created the world's most popular entrepreneurs.
the Falkland Islands are economically self-sufficient, except the cost of defence.
refugees are more likely to start a business than native populations.
play.
tinkering makes learning fun.
in 2020, i built an online journaling app to learn no-code development. interested in the textured hair industry, i used those skills to create a directory of UK and Ireland salons specializing in black and textured hair.
in 2023, i curated a podcast called Coils, Cash, and Culture, featuring chats with entrepreneurs and creatives in the textured hair industry. the podcast shares the stories of those shaping the future of hair.
today, i capture the beauty of textured hair through street clips.
style.
how i approach work.
at their core, companies and brands are simply ideas from people who dared to begin. i am a self-starter with drive.
start.
ship.
sink or ship. i follow PACE (primary, alternative, contingency, emergency). i believe there is at least four ways.
we all have customers. i focus on observing, building shared understanding & trust, and the pitch.
sell.
exposure.
companies i have worked at in-house and or serviced in-agency.
